The Detroit Pistons He unveiled the team’s new uniform on Wednesday after finding inspiration for the look from an unexpected source – a long, emotional voicemail from a local fan whose words became the catalyst for a change of uniform.
In November 2020, with NBA The season was delayed due to the COVID-19 outbreak, Detroit’s Cochise Hardy, 38, was at home browsing Twitter when he decided that was enough. In his schedule, Hardy has seen nearly every organization in the NBA except for his hometown team, the Detroit Pistons, unveil a new uniform. He was jealous.
Hardy was expecting the Pistons to spice things up. They’re starting to rebuild, having added three new picks in the first round just weeks ago. Detroit has carried the same slogan for decades. The uniform, even with a few tweaks here and there, didn’t deviate much from those of the franchise’s glory days. Hardy felt his team was growing.
“I’m like, ‘This is fire. That is fire.'” said Hardy the athlete. “I’m waiting for Detroit and they haven’t dropped anything. I decided I would call them. I don’t remember if it was that night or that day, but I called and shed my heart. It’s time for a promotion. That’s not what it is.”
Hardy went to Google to find a phone number for the Detroit Pistons. He found one, but no one answered him. His voicemail was over a minute. He pleaded with the organization to turn things around, be more lively, and look cooler.
The voicemail was overheard by someone in the Pistons ticket sales department. She made her rounds around the office. Plenty of people laughed at Hardy’s emotional rant — which appeared in Detroit like “dog shirts” — including Tyrel Kirkham, Pistons’ vice president of brand and marketing strategy. However, Kirkham heard the love lurking within the humor, and as the organization prepared to design the uniforms for the following seasons, Kirkham wanted everyone on his Hardy voicemail cast in mind.
“A lot of times, you get and listen to these voicemails,” Kirkham said. “If there’s a call to action, you follow through, but there was something special about that voicemail that was worth more following. It found its way to a larger audience. We laughed, but there was a serious nature based on what he was saying, knowing we got started” Restoration” on the field, and the way we look and feel is just as important.
“So many simple voicemails have been inspired.”
After two years of screaming Hardy, the athlete He gained early access to a new Pistons uniform, which was inspired by Detroiter’s enthusiastic call for change. The uniform wears a black base with two thick red and blue stripes that play the role of warmth in the era of “bad boys”.
“Knowing that red, white and blue will always be at the heart of what we do, we wanted to find a way to add a different element,” Kirkham said. “A lot of things Cochise brought up, adding black, creating a more vibrant look of red and blue… How do you complement that with a good base color? Black has always been something we’ve wanted to figure out how to include, but it was Cochise’s ideas that sparked the idea of adding some kind of element And not a rinse and repeat of our gray dress that was a carbon copy but a different color.”
New uniforms have a life span of two years, at least. The franchise has the option to wear it after the 2023-24 season if the response is good. Additionally, there will be a separate court accompanying this uniform when worn by the pistons, as will the newly revitalized teal costume.
Both statement shirts and green uniforms will be available for purchase around the time the regular season begins.
For Hardy, this shirt is exactly what he had in mind when he made that call two years ago.
“When Tyrel called me and told me I was inspired by this shirt, I was like, ‘What!?’ It was like Ashton Kutcher calling me. “I thought I was getting Punk’d,” Hardy said. “I like to win and look good while I do that. This is Detroit. This is what we do. When we go anywhere else, they recognize us. We have a different booty. We look good.
“This is fire.”
(Photo: Courtesy of Pistons)