Sorare, a French fantasy gaming startup, has reached an agreement with the National Basketball Association (NBA) to build a non-fungible token (NFT) under its license, allowing the company to use team names and player likenesses from the league. The company, which has already signed similar agreements with Major League Baseball (MLB) and some European soccer leagues, including La Liga, is now the NFT’s official partner for the NBA.
Sorare to launch NBA licensed NFT game
Sorare, a French fantasy game company, owns NFT announce A new partnership with the North American National Basketball Association (NBA) to build a new game based on NFT. The company announced that it has signed a multi-year agreement to be NFT’s official partner in the league, which means it can take advantage of player, team and league similarity in its upcoming products.
Similar to other games already introduced by the organization, the upcoming game will allow users to build a team of NFT card players to earn points based on the realistic performance of these athletes. In the same way, the team will be able to participate in a series of fantasy challenges on the Sorare platform.
About this development, NBA Commissioner Adam Silver stated:
Our partnership with Sorare will give NBA fans a whole new way to interact with our teams and players. Through the emerging NFT fantasy platform Sorare, we see great opportunities to expand our community of fans and grow NBA basketball around the world.
This isn’t the league’s first foray into the blockchain. Dapper Labs, the company behind the Ethereum Cryptokitties game, also partnered with the NBA to launch Top Shots in October 2020, with great success.
Nicholas Julia, Co-Founder and CEO of Sorare stated:
Basketball is one of the most popular sports in the world and we’re excited to bring fans even closer to their favorite teams and players through Sorare: NBA.
This new partnership brings the third sport to the fantasy platform Sorare, having already reached similar agreements with similar federations for different sports and countries. last september podium partners With the Spanish Laliga, one of the most popular football leagues in Europe, as well as with its German counterpart, the Bundesliga.
In the same way, the company inked A similar agreement with MLB (Major League Baseball) to introduce baseball to its platform last May, becoming the association’s official NFT partner.
With the latest injection of funds, Sorare receipt A valuation of $4.3 billion, it raised $600 million in a Series B funding round in September 2021.
What do you think of the fatherhood between the NBA and Sorari? Tell us in the comments section below.
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